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Unmatched service and quality

My grandmother would have referred to sensual marketing as brazen and bold, and she had a point. In her day, marketing was simple and basic. We didnt have exotic toys, technology, and exquisite choices to make over simple purchases.

To be sure, oranges or lemons were often the only citrus fruit available at her daddys store. Even then, it was seasonal, rarely available for more than a few weeks at a time. Now our choices are more diverse.

Not only do we have access to more variety, but the flavors have been genetically enhanced to enrich the quality. Sinfully delicious envelops an entirely new dimension than it did in my grandmothers day.

1. Colorize your products for marketing appeal.

Depending on what youre selling, the color may impact your market more than youd have thought. Food is repulsive in unnatural colors. Business supplies are unappealing in earth tones. And who wants to drive a car the color of aging avocados? Marketing with color is evident in packaging.

2. Appeal to the greater sensibilities with sound.

Motivation comes best with a persistently happy tempo. Funerals have more impact with subdued volume and slower paced music. But if youre dancing, the Rumba beat is perfect. Sound has a definite appeal to the buying crowd. Notice the music playing next time youre in a grocery or department store.

3. Sensual fascination may cause greater purchasing.

When you can appeal to more than one of the five natural senses, your product may appear more acceptable. Perhaps the more of the five senses you can impact, the better your chances of selling your product. Marketing for sensual appeal means the sound, aroma and appearance of your product must be appealing. Once you can attract those senses, you can begin working on the feel and taste of the item.

One way you can appeal to a customers taste is to show the product with food.

Are you ready for Chocolate Marketing Concepts?

Claim your own Chocolate Drop Ezine at http://chocolatemarketingconcepts.com

2007 - Jan Verhoeff

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