Music is so common and widespread in our culture that frequently many of us take for granted the right we have (or think we have) to play it. Most people fail to realize that a legal license is required by law to play any copyrighted music.
Copyrighted Music
So what constitutes copyrighted music? The majority of music (if not all of it) that you hear is copyrighted, which means an individual or group of individuals hold the exclusive right to copy, license, or otherwise use a musical work. Generally those individuals are the people who created and produced the music. Whether it is from the radio, on a CD, or legally downloaded in the form of an MP3 file, the music is copyrighted. Companies (namely retail businesses and corporations with on hold music) are not allowed to play music from compact discs, the radio, or anything other media form for their clients and customers without obtaining the proper licenses first. This means one cannot simply hook up the radio, MP3 player, or a CD to play for customers; doing so will make you liable and result in unnecessary lawsuits and hefty fines.
It is imperative to know the difference between re-broadcasting music in a commercial setting versus listening to it strictly for private enjoyment. Consumers are permitted to buy CDs and legally download MP3 files for their personal enjoyment for them; you are allowed to play the music within your own home, private office, or car. The re-broadcasting of licensed music within any commercial establishment (such as a restaurant, office lobby, store, etc) is not permitted and is subject to legal fines and fees.
No License?
If you choose to re-broadcast copyrighted music in a commercial location without a proper license, there is the possibility that you will not get caught and nothing will happen to you. Since monitoring literally millions of pieces of copyrighted music that play every single day throughout the country is practically impossible, there is the possibility that you will not get caught. However, licensing organizations such as Broadcast Music Incorporated (BMI) are stepping up efforts to contact businesses that use music (whether in a retail store or on hold) to make sure they have all the proper and necessary licenses to play that music.
Be forewarned that if you do get caught and are charged for copyright infringement (illegally playing copyrighted music), fines can be as steep as $20,000 for each song (or performance) you played without a license. If it can be proven that the infringement was intentional, the fines will increase substantially and rise possibly as high as $100,000. Contact a licensing organization to get the licenses to play the music you want to play for your customers.
On Hold Marketing Messages
One of the preeminent and most secure ways to guarantee the content and music your customers hear on hold or in a commercial establishment is legal and exactly what you want is to get a custom on hold marketing message Music is so common and widespread in our culture that frequently many of us take for granted the right we have (or think we have) to play it. Such a recording will guarantee that your clients customers hear exactly what you want them to while they are on hold; it is a perfect time to nonchalantly discuss products and services you offer without being intrusive or overbearing. Plus, the cost of having such a message created is substantially less than the fees and fines you are likely to incur if you illegally used licensed and copyrighted music.
http://www.leavemeonhold.com on hold marketing message.
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