Monday, August 25, 2008

What is the Difference Between Marketing and Advertising?

Now, I am by no means a 'guru'. I like to think of myself as more of a 'reporter'. I hear what's going on, I research information and then I tell what I have learned. So, with that being said, I wanted to dive right in to this topic.

Marketing, as told by one of my mentors to me, is: "The art of inspiring and empowering others based on their wants, needs and desires, not your own." When I think of art, my mind visualizes beautiful sculptures, colorful canvases and breath-taking musical compositions. So when I visualize marketing as an art, I can almost see the transformation of lives.

Marketing is like a dance. You move in patterns, flowing with the music. In order to flow seamlessly, you must have a lead and then a partner. The lead guides their partner in a step-by-step sequence to achieve the essence of the music. It is almost romantic. Of course, Marketing is business-oriented, but there is a rhythm, a pattern, a sequence, to it.

When you begin Marketing for your business, you need to put the focus on other people first. As you focus on other people first, you begin to see what they need. You begin to hear what they are really saying. And, you begin to feel what their dreams mean to them. And, then the dance begins.

Now, take a moment and envision in your mind, a couple, dancing. Next time you watch Dancing With The Stars (for example), watch the way they dance together. Understand the hours of practice it took to get to the point that you are watching them, at that moment. Realize the mistakes that were made during countless rehearsals. Know that you will not always dance well right off the bat, but the more you Market, the better you become at it.

No one starts Marketing on Day One and can appear on Dancing With The Stars..NO ONE. I hope that you get what I am saying here. Sometimes, I see things in my mind and they don't always translate well in to words. :)

Now, let's move on to Advertising. The majority of us know advertising as commercials, advertisements, billboards, etc. An advertisement is a quick "LOOK HERE NOW" approach to relaying your message to others. I want to keep in alignment with the dancing here, so think of this: Have you ever watched a tap dance competition between two individuals? Tap-tap-tap-tip... goes the first person. Tap-tap-tap-tip-tip goes the second. It is more of a "here it is" type of action. That is what advertising is like.

Now, in order to balance out your marketing efforts, it is actually important to use both Marketing and Advertising for your business. Not everyone feels like doing the "Tango" at that moment you meet them. Perhaps they are more of the 'tap-tap' personality. When you use both methods, you reach a broader audience. You bring more people in to your Marketing Funnel.

What is a Marketing Funnel? Basically, a quick answer is, you bring lots of people to your website, and you market to them. Those that want to 'dance' will stay in the funnel longer. Those that do not, will move on. By having a Marketing Funnel, you are able to build a relationship with those people and get to know more about their wants,needs and desires. And, this usually leads to repeat 'sales' from customers as well. It can also lead to referrals and conversions (Tap-Dancers to Tango Partners).

So, anyway, I hope that I gave you a glimpse as to what the difference between Marketing and Advertising is, and how both are important to your online business. One thing I have been taught is to take one task at a time, get good at it and then move on to adding another. The same applies to advertising and marketing. Start with one method and work at it until you are comfortable enough to move on. This will benefit you in the long run, so there is no need to try to tap dance your way through the Tango. :)

Joy Marino is the Owner of and Creator of My goal and mission is to help as many people as I can be able to bring from within them the talents/gifts/abilities that they have to reach the goals, dreams and desires of their hearts.

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Hip Hop

Hip-hop took birth as American street culture. Hip-hop culture emerged from 1970s block parties (large outdoor parties, thrown by owners of expensive stereo equipment) in New York City, specifically South Bronx. Pioneered by Black Americans, it includes rap music, break dancing, 'b-boy' fashion, and a defiant stance.

Amid predictions it would not outlive a season, hip-hop music managed to create its own race. Anyone who dismisses Hip-hop as rap music does not understand its history and the influence hip-hop has on youth culture. True fans appreciate that hip-hop is not just about music; it is a way of life, a language, and a unique perspective that uses music to address racism, oppression, and poverty issues, and transforms the music into a political movement. The aim is to motivate young adults to get active in ways reminiscent of the civil rights movement. Hip-hop narrates the stories of inner city African-Americans trying to live the American dream from the bottom up. It is about the youth culture of New York City taking over the world somedayabout dance, art, hurt, love, racial discrimination, broken homes, overcoming adversity, and fulfillment.

Hip-hop includes four key forms of expression: mixing (combining sounds using turntables or other sources), b-boying (dancing), graffiti art, and emceeing (a person who can control the crowd with his lyrics). This culture manifested itself throughout New York City around the mid-1970s. There is a message passed down from the godfathers of hip-hop: to earn respect, you must be skilled on the mic, possess the ability to rock a crowd with sheer lyricism, and explain why you were better than the man next door.

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The Pucky Sounds of the Classical Harpischord

The harpsichord is related to the organ and the piano, to mention a couple that have been created with the same idea of the harpsichord. The harpsichord was developed around the same time that the clavichord came around, which was sometime during the 16th century. It is a stringed instrument that is played by pressing on the keys. When each key is pressed, it strikes the string and this is what causes the string to vibrate in order to make a sound.

For a while, the harpsichord was a popular instrument that was often used during the baroque music period. Its popularity may have been maintained had it not been for the creation of the piano. Once the piano was created, popularity fell from the harpsichord as the piano became the preferred instrument.

The harpsichords design is not too different from that of the piano, probably because the basic design of the piano originated from the harpsichord. The sounds produced from the strings of the harpsichord alone are not very loud. In order to enhance the sound, each string is set over a bridge that allowed the string to vibrate freely. The harpsichord also resembles the piano in appearance when one takes the time to compare the two.

With such similarities, one might wonder why most would abandon the harpsichord for the piano when the piano was invented. It could have been that the piano was more efficient and more versatile than the harpsichord, though the harpsichord is still played today in modern music. While it may never again be anywhere near as popular as it once was, the harpsichord appears to still have a place in music and it might never be obsolete. While it shares similarities with the piano, it is still its own unique instrument that offers its own unique sound.

While most will favor the piano over the harpsichord, there are some who play the harpsichord because they like the sound. It is not an overly complicated instrument to learn how to play. Someone who has interest in learning how to play it and finds a good teacher will have little trouble. The sheet music is also fairly basic and few will have much difficulty in gaining good control of the instrument. Someone who is familiar with playing the piano will have even less difficulty because the basics are more or less the same.

Finding a harpsichord to play might not be as easy as finding a piano, but they are still being constructed. Finding a used one might the best idea for someone who is new to playing the instrument, because a new one can be quite expensive. Finding a teacher who can teach the harpsichord may also prove easier than one would think. Again, the basics of playing the harpsichord are not too different from the basics of playing the piano. They are related instruments and share many similarities that make it possible for one to have little trouble in playing both. The harpsichord is certainly an instrument that is worth the effort for anyone interested enough to give it a try.

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Proverbs With Wisdom

Proverbs come from the Latin word proverbium. It is a phrase that has a lot of meaning metaphorically. So if you want to tell somebody do not sit idle else it may work against you, you can say, "empty mind is a devils workshop" which means if you sit idle you will end up thinking and doing evil things.

If a proverb is distinct from others with good phrasing it can be termed as an aphorism. When a proverb is used to describe a rule of conduct, it can be termed as a maxim. Proverbs were generally derived from different cultures and human experience that came from seniors in the society who knew how a situation and how should it be dealt with.

The books of Proverbs from the Bible and Latin language from the medieval times have played a significant role in spreading proverbs. A few proverbs are mentioned below so you have a thorough understanding of these powerful sentences.

-A friend in need is a friend indeed.

This famous Shakespeare's proverb used in his plays meant if a friend helps you out in your time of difficulty then he or she is truly a good friend.

A burnt child dreads fire

When a person comes across an accident it changes the person's attitude, fears, likes and dislikes for life.

-First come, first served

This is a very common proverb. Used by retail outlets, as and when offers are given out. Sometimes even at one's home it may be experienced, as the person who comes in first may get served with a dish and the person coming in later may miss it as it is over.

-As you sow, so shall you reap

This proverb is taught to us in schools where we are taught to think right and reap its benefits. A similar proverb is what goes around, comes around.

Some more include:

-A bird in the hand is worth two in the bush

-Between the devil and the deep sea

-Birds of a feather flock together

-A rolling stone gathers no moss

-Every cloud has a silver lining

-Fire is a good servant but a bad master

-All that glitters is not gold.

Just to summarise proverbs are nothing but short sayings or short stories which we have learned in our child hood days just as the nursery rhymes

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How To Attract Women At A High School Party

We, as teenagers, attend parties to have FUN. We want to get away from the tough school hours during the week, kick back and ENJOY life a little. Parties, for that reason, are always filled with high energy, blasting music, drunken teens, laughing, fighting etc. The point is... parties are FILLED WITH EMOTION. There are generally two types of people at these "high energy" parties:

1) The "Wallflower". (Those who grab their drinks -> sit/ stand out of the spotlight -> quietly enjoy their night).

2) The "Entertainers". (Those who are the centre of attention/life of the party -> usually create the excitement/ laughs/ entertainment of others).

Teenage women view the "entertainers" as usually the charismatic, confident, funny, outgoing personality type, whereas the "wallflower" is seen as an insecure, bored, closed personality. Fact is... teenage women (and all women for that matter) GRAVITATE towards the "entertainers" of the party. Teenage women of our era generally live pretty mediocre, boring lives. They look for their male counterpart to give them that extra push for an exciting, adventurous, unpredictable lifestyle that they just don't have.

Women are totally sexually attracted to positive energy exerted by males, SO BE A FUN GUY! Become the life of the party (I don't mean get drunk as hell and make a fool out of yourself) but confidently and casually waltz around the party with a smile on your face and socialize with EVERYONE. Make short conversation with all women there, but make it fun, exciting, and sexually stimulating (by flirting with them). I find that becoming the LIFE of the dance floor, is a GUARANTEE SUCCESS in attracting women. Women LOVE guys who dance, and if they are the centre of attention in the biggest spotlight of the party, girls will by FAR be impressed.

You see...the key to meeting teen women at these not going straight up to them and forcing out awkward conversation. The REAL KEY... is to make yourself known at the party, and others will flock to YOU (guys and girls) because were all attention seekers. It's a contagious thing... think about it. If one girl is impressed by your dancing and "not giving a shit" attitude, she will approach you. When the other girls see you talking to/ dancing with that girl... they will sub consciously label you as "desired", and THEY will approach you (girls get EXTREMELY jealous from other female competition, so use it to your advantage). Once the guys see that you're mingling on the dance floor with a group of girls who are subtly talking/ near you, THEY will want to join in on the success... and approach to start dancing near you... or just to say "what's up?"

Before you know it, you're suddenly the centre of attention of the party, and EVERYONE will glare at you in either awe or jealousy. You will seem charismatic the way people are gravitating towards you, and it is a CHAIN REACTION. How do you start the chain reaction? You do this by slowly initiating POSITIVE energy and getting on that dance floor. Your main goal is to just get that ONE girl NEAR you... or dancing WITH you. You will not believe the utter success that flows from that... it's almost magical. It literally puts a smile on my face because I've done it SO MANY times. I'm not talking out of my ass here boys... it WORKS.

Just build the confidence to become the life on the dance floor in the first place... and all else will follow. Try not to gain your confidence through alcohol consumption, but rather look within yourself, realize you only live ONCE... and hit the dance floor GUNNIN.

My most successful philosophy in attracting teen women at parties is dancing. I'm not saying I'm a good dancer... but as long as girls know I am having the time of my life... they will be impressed. If there is no dance floor... you still need to somehow become the life of the party. I truly value the power of dancing, but I do understand that there are "non dancers" out there... and many of them. So if initiating that exciting, confident "aura" on the floor just isn't your thing... you will need to stick with me here... well... at least until lesson: 21.

This and MUCH more will is discussed in a complete FREE program I have designed based upon the fundamentals of the psychology of attraction. The best thing you can do at a party to attract women... well, visit my website and find out for yourself: Attract-Teen-Women.

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Dealing With Music Critics

If you are an aspiring songwriter, musician or indie artist, then sooner or later you will come face to face with music critics. The question is, how will you respond to them?

Last Saturday night I watched a program about The Legends of Rockabilly Music. It was fun to look back in the history of rock and roll and see the pioneering artists who started it all. Carl Perkins, Roy Orbison, Johnny Cash, Elvis Presley, Buddy Holly, and Jerry Lee Lewis were among the various stars being featured.

What struck me most about these young performers was the shear determination they had to stay the course. Regardless of what the music critics said, they believed in their music and kept right on going. It wasn't always easy for them either. But that's probably the way it is for many of the famous people we admire today. We see the end result of their effort and think- wow, what a lucky break. But we often miss the hard road they had to follow in order to get to that place of recognition and respect.

Take Elvis Presley for instance. Every one of the previously mentioned "legends of rockabilly music" credited Elvis as being the one who most influenced their own style and sound. His spark ignited a wild-fire which eventually spread out and touched the Beatles, Eric Clapton, Jimi Hendrix, and many others. Most people realize that this flame continues to burn white hot and it's effect is still widely heard in much of today's popular music.

But it wasn't always smooth sailing. At the beginning of his career, Elvis Presley faced some music critics of his own. Time magazine once called him the "Hi luh-huh-huh-huv-huv yew-hew" dreamboat groaner. Back then, some critiques even contained elements of racial prejudice, calling Presley's blues influenced sound "vulgar jungle music."

During those early days Elvis was once given an opportunity to perform at the Grand Ole Opry. Even though the audience responded well to his music, an executive of the show told him later "You ain't going nowhere, son. You may as well stick to driving a truck." History proved that man dead wrong! In 2004, Rolling Stone Magazine ranked Elvis #3 on their list of the 100 Greatest Artists of All Time. So, please let this be an encouragement when you face your own music critics!

Above all, don't let the threat of criticism spoil your dreams. I heard someone say the other day that "the dream of your heart might be bigger than the environment you're in." Other people might not share your vision. They may not understand you. They may not offer any support. But don't let them hold you down. You must be willing to step out of the safe zone and believe in your musical gift. Forget what the critics say. Who are "they" anyway? Just follow your dreams and sing your heart out!

Kathy Unruh is a singer/songwriter and webmaster of ABC Learn Guitar. She has been writing songs and providing guitar lessons to students of all ages for over 20 years. For free guitar lessons, plus tips and resources on songwriting, recording and creating a music career, please visit:

Or sign up for the ABC Learn Guitar Newsletter at:

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